This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit or make a purchase from our store / website.

Collecting Personal Information:

When you visit the website, we collect certain information about your device, your interaction with the Website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information:

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what websites or products you view, search terms, and how you interact with the Website.
• Purpose of collection: to load the Website accurately for you, and to perform analytics on Website usage to optimize our website.
• Source of collection: Collected automatically when you access our website using cookies, log files, web beacons, tags, and/or pixels but not limited to other tracking technologies. We also collect information from you when you register/subscribe on the website, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another website feature.
• Disclosure for a business purpose: shared with our processor including Google, Amazon, Meta, hosting platform, shipping company, Shopify and other processor with whom we are collaborated with.

Order information:

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor including Google, Amazon, Meta, shipping company, Shopify, PayPal and other processor with whom we are collaborated with.

Customer support information:

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including last 4 digits of credit card numbers), email address, and phone number.
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: to a third party with whom we have agreement with, and/or our support team members.

Minors:

The Website is not intended for individuals under the age of 17 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information:

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We also use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• We may also share your email address, phone number, and/or other contact information to advertise and remind you about our products through any third-party applications such as order lookup, loox, Klaviyo, recart, Meta, Google etc.

Behavioural Advertising:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, or not, depending on your location or other reasons).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by yourself through our website or by sending us email provided below. Also use the links below for opts out from the following partners.

• FACEBOOK – https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous
• BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information:

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Lawful basis:

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent.
• The performance of the contract between you and the Website.
• Compliance with our legal obligations.
• To protect your vital interests.
• To perform a task carried out in the public interest.
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention:

When you place an order through the Website, we will retain your Personal Information for our records unless and until you ask us to erase this information. Visitors who register or participate in other website features such as marketing programs and ‘members-only’ content will be given a choice whether they would like to be on our e-mail/SMS/MMS list and receive e-mail/SMS/MMS communications from us. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making:

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our all processors including Shopify use limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary deny list of IP addresses associated with repeated failed transactions. These deny list persists for a small number of hours.
• Temporary deny list of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Selling Personal Information:

Our Website does not sell Personal Information; however we use Personal information for our other Websites / Stores, owned by the same group of companies. Do we disclose the information we collect to outside parties? We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Your rights:

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR & Amazon GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Whitepaper: https://aws.amazon.com/compliance/gdpr-center/

CCPA:

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address given below.

Cookies:

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the website or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Website and to provide our services.

For Example: Cookies Necessary for the Functioning of the Store is:

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such websites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track:

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes:

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact:

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@myestore.shop

Last updated: [28^th November 2022]

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.